# Shell

_Virtual events and an internal metaverse, 2022–2025_

2022 · CTO · shipped

Three years of virtual worlds for Shell. It started with an awards ceremony and grew into a two-year subscription, with graduate onboarding, staff festivals and quests across digital twins of Shell's campuses.

**Technologies:** JavaScript, Three.js, WebSockets

**Related expertise:** [Real-time 3D on the web](https://jfcampos.dev/expertise/real-time-3d-web.md), [Multi-user & real-time systems](https://jfcampos.dev/expertise/multiuser-realtime.md)

![Shell](https://jfcampos.dev/images/projects/shell-awards-2022.jpg)

## Overview

Shell was one of our longest-running clients at [Hyperspace](https://jfcampos.dev/projects/hyperspace.md). It started with a single awards event in 2022 and turned into a two-year enterprise subscription, with several events every year for different teams inside the company.

Most of the worlds were built around quests: participants explored, collected objects, answered quizzes and unlocked new spaces as they went.

## Shell.ai Awards 2022

The first project was an event world for the Shell.ai Awards, held on 15 September 2022.

We built a digital twin of the amphitheatre at Shell's technology centre in Bangalore, where the ceremony took place. Around it we added a Hall of Fame with the previous winners, an exhibition hall for Shell's digital teams, a wellness retreat, a dance club and a race game, the "Amazing MetaRace". Employees logged in with their Shell accounts through single sign-on.

[Video: Shell.ai Awards 2022 in the metaverse](https://www.youtube.com/watch?v=7ht6AHYembI)

**In one week** the world had more than 7,000 space visits from 1,310 unique visitors. 603 people started the MetaRace and 106 finished it.

## A two-year subscription

After the awards, Shell moved to an enterprise subscription on our platform, from April 2023 to April 2025. They took it to get ready for their first Projects & Technology festival, and renewed it for a second year.

Over those two years we built several worlds on it:

- **P\&T Festival (2023).** Shell's first Projects & Technology festival, run as a guided quest through digital twins of its campuses in Amsterdam and Bangalore, with quizzes, a coin hunt and a POAP badge for those who finished.
- **Metagrad (2023 and 2024).** A world to welcome new graduates, with rooms to meet their peers, a quiz on Shell's history and an onboarding message from Shell's CEO, Wael Sawan. In 2024 we redesigned it around a welcome quest and an art challenge.
- **Changemakers of Tomorrow (2023 and 2024).** A staff-only world about digital transformation. The environments changed as players progressed, and they earned points, coins and branded merchandise for their avatars. In 2024 we built a new world for it from scratch.

## My involvement

- Oversaw the technical side of the account as CTO, from the first event to the end of the subscription.
- Led the 3D artist who built the digital twin of Shell's Bangalore hub and its amphitheatre.
- Improved the platform's graphics for these events, including shadows and avatar clothing.

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Web page: <https://jfcampos.dev/projects/shell>
